This was a two day on location lifestyle photo and video shoot. As always we started with some of the key points: Script, Shot List, Location, Talent, Crew & Execution. Tacony wanted to shoot the content centered around all four of their sewing machines. I scouted a location that could accommodate a variety of looks.  For the talent we needed 5 people to play our artist, business woman, grandmother and enthusiast. For these situations I like to use a casting director and work from the clients budget and usage needs to be sure we get all aspects covered.

The days on location I had a grip, videographer and H&M stylist to be sure everything went as according to plan.  Retouching included editing down from 1500+ captures to delivering 40 final images.