This was a two day on location lifestyle shoot.  As many of the location shoots I produce we start with some of the key points: Location, Talent, Crew & Execution.  Copeland needed to update their lifestyle HVAC category with a variety of images.  I sourced a few locations based on their technological needs and overall appeal of the home.  For the talent we needed a few people to play our HVAC techs and also a couple of home owners.  For these situations I like to use a casting director and work from the clients budget and usage needs to be sure we get all aspects covered.

The days on location I had a photo assistant and H&M stylist to be sure everything went as according to plan.  Retouching included editing down from 1500 captures to delivering 30 final images.